Engaging future buyers with the importance of what you have to sell is an integral aspect of successful marketing. However, most people, including myself, are not instinctively compelled to do so. We have a habit of illustrating the functionality or operation of our product or service to others. Perhaps we do something to show that we have something valuable to sell. We don’t catch people’s attention in this way for some reason. Checkout http://byrnesconsulting.com/2018/11/27/ask-clients-how-to-increase-your-success/ for more info.
The problem is that, at least at first, most people aren’t involved in features and processes. In reality, so much of this type of stuff will scare off a lot of people. Nothing kills my passion quicker than endless lists of gigabytes, RAM, and graphics cards while shopping for a laptop, for example. I’m not a huge fan of technical lists and find this kind of detail to be dull.
Value, on the other hand, isn’t bland when it talks explicitly to the consumer about how a product or service can help them fix challenges, satisfy their needs, or accomplish their goals.
Never mind the specs; what sells a laptop is the opportunity to use it to video call your mother while on a yacht in the Caribbean, or to edit a business schedule and immediately alert all stakeholders.
Telling stories is a perfect way to show meaning, and the greatest stories are shared by those who have been there before. Remember the suggestions you will receive from former users on online shopping pages. These tales are excellent at illustrating the appeal of goods and can be much more helpful in choosing whether to purchase than technical specs.
We asked our clients to tell us about the satisfaction they get from working with us. We heard a lot about our own programmes, and our customers benefited from the stories we told.
They learned new experiences, made connections they hadn’t made before, and had a wonderful time doing it. People, let’s face it, enjoy telling stories, particularly about themselves.
The key is to get a few client success stories on hand to share with prospective buyers. Inquire of your customers on the impact you had on them, their teams, and their bottom line. Look deep to find the juicy details about the worth of your services. Then write up the stories and integrate them into the ads. Put them on your website, have potted copies on hand to inform new customers when you encounter them, include them in meetings, and develop your marketing campaign around them.